Please read our Privacy Policy. By using the Service (defined here) or signing up for an account, you’re agreeing to the Privacy Policy, which will result in a legal agreement between you and DataShift, a product owned by Cognitive Creators (collectively, “DataShift,” “we,” “us”).
DataShift is part of the product offering of Cognitive Creators (collectively, “CC”). At DataShift, we prioritize the protection and privacy of our users’ data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our software-as-a-service (SaaS) platform. By accessing or using DataShift, you consent to the terms of this policy.
1.1 At its essence DataShift doesn’t collect any new data, it only centralizes, processes and visualizes already collected data.
1.2. You are responsible to obtain the consent to record, store and process data from its End Users, in accordance with the applicable laws and regulations regarding Personal Data, as necessary for CC and its Affiliates to provide the Service.
1.3. You shall not send/transfer/disclose to the CC any sensitive personal information of its End Users. If it is necessary for you to share/disclose/transfer such personal information to the CC, it shall always be de-personalised, anonymised and/or otherwise encrypted (or hashed) so as to no longer constitute Personal Data within the meaning of the EU General Data Protection Regulation 2016/679 or any other legislation regarding personal data before disclosure/transfer to CC.
1.4. If you are unable to comply with such pre-disclosure encryption / de-personalisation / anonymisation / hashing requirement and sends CC personal data of its End Users, you are exclusively responsible to inform about, and to obtain the consent to record, store and process data from its End Users, in accordance with the applicable laws. You hereby undertake to procure that such End User consent extends also to CC and its Affiliates, to allow the latter to record, store and process this information on your behalf. The relationship between you, on one hand, and CC on the other hand, in relation to such data processing will be governed by the Data Processing Addendum available here, which shall become an integral part of this Agreement.
1.5. CC reserves the right to delete any End User data: (i) not legally obtained, or (ii) obtained without the End Users consent, or (iii) legally obtained with the End User's consent, but on the explicit request from the End User.
1.6 Contact Information for User Accounts: We collect personal data only that you provide during account registration, such as: - Name, email address, and contact details.
1.7 Customer Data: As a Customer Data Platform, we process customer data uploaded or integrated by you (e.g., data from third-party tools such as CRM systems, analytics platforms, or advertising networks). The type of data that centralise depends on the integrations and data sources applicable to your subscription. CC doesn’t have any responsibility in defining these data types.
1.8 DataShift Usage Data: We collect technical data when you use our platform, including: - IP address, device type, browser type, and operating system. - Platform activity logs, session lengths, and error reports.
1.9 Cookies and Tracking Technologies: We use cookies, beacons, and similar technologies to enhance your experience and analyze platform usage. The core data is tracked using Microsoft Azure’s analytics and log services and as an extension we use user behavior analytics tools like Google Analytics (4), Google Search Console, Google Tag Manager.
2.1 To Provide Services: We process data to deliver the core functionalities of the DataShift platform, that is creating automatic Performance Reports, create automatic Digital Personas and related insights, and preparing datasets for Persona Engagement.
2.2 For Support and Communication: We use your contact information to provide customer support, notify you of service updates, or share administrative information.
2.3 Compliance and Security: We process data to comply with legal obligations, enforce our terms, and prevent fraud or abuse of our platform.
2.4 Marketing: With your consent, we may use your data to send promotional materials, product updates, or event invitations.
3.1 Service Providers: We may share your data with third-party vendors who provide hosting, analytics, and support services. These vendors operate under strict confidentiality agreements. In terms of integrations, data sharing is done on an API level with the selected platforms applicable to your subscription.
3.2 Legal Obligations: We may disclose data as required by law or in response to valid legal requests (e.g., subpoenas, court orders). 3.3 Business Transfers: In the event of a merger, acquisition, or sale, your data may be transferred to the acquiring entity.
3.4 Prohibited Data Sales: DataShift does not sell personal information to third parties.
4.1 Retention Periods: We retain data only as long as necessary to provide services or as required by law.
4.2 Security Measures: We implement industry-standard encryption, access controls, and intrusion detection systems to safeguard your data.
4.3 Breach Notification: In the event of a data breach affecting your data, we will notify you promptly and take all necessary remediation steps.
5.1 Access and Portability: You can request access to your personal data or a copy in a machine-readable format.
5.2 Correction and Deletion: You have the right to correct inaccurate data or request deletion of your data, subject to legal obligations.
5.3 Objection to Processing: You can object to certain processing activities, such as data used for marketing purposes.
5.4 Opt-Out Options: You can manage marketing preferences by contacting support@datashift.cc
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Clients will be notified of significant changes via email or platform announcements.